By now we’ve all heard about the “Athleisure” movement that’s been taking the fashion industry by storm. A practical and wonderful concept, in my opinion; that clothing designs can be broadened to fit both athletic and leisurely pursuits. We can all rejoice in the fact that wearing yoga pants and sneakers to brunch (and everywhere else, really) is now an accepted and stylish move. But brace yourselves, because “Leisurée,” a movement that aims to “blur the aesthetic lines of lingerie, active, and swim” by the new company LIVELY is about to take off.
I creep Instagram on a daily basis, and while sometimes I come across things I wish I could un-see, most of the time I find some pretty awesome hidden gems tucked away within the nearly 400 million users. LIVELY was one of them, and months before they had even launched their collection, their photographs of beautiful and simple lingerie with the hashtag “leisurée” that had me intrigued. Lingerie and leisure wear? What a PERFECT combination!
I love wearing beautiful underwear just as much as the next girl -it makes me feel confident and powerful- but I also love being comfortable. Sometimes I simply do not want to wear a push-up bra, and I can’t exactly wear a sport’s bra to work (If it’s acceptable in your line of business I envy you), so to me this multi-functioning line of stylish and affordable undergarments sounded like the perfect blend of both concepts! A bra that I could sleep in, lounge in, wear to work and/or workout in? Awesome. I needed to get my hands on their products and see if they were as amazing as they seemed.
I am proud to report that they are even better than originally anticipated. I received my items within 5 days of ordering, and was so impressed with the quality. The products they offer come in a range of colors and styles, with all bra’s priced at $35 and undies at $10. They also offer a point system where you are rewarded for your spending. For every $1 spent, you earn 1 point. You also get 100 points for creating an account and another 100 for referring a friend. They offer free shipping and returns in the US when you spend over $40, which means you can get any bra and underwear combination for $45 (or the price of 1 Victoria’s Secret bra).
The company is also spreading -in my opinion- a really important message for women everywhere. The tag line for all of their advertising is simple yet powerful: “Inspired by women with wild hearts and boss brains.” As if that wasn’t already awesome enough, they go one step further on their website, explaining that the line was also motivated by what they believe makes women of today sexy; smart, healthy, active and outgoing. Notice how none of those qualities have to do with your outward appearance? I, for one, love that. To top it all off the brand was founded by a Victoria’s Secret alum, and has over 60 years of lingerie manufacturing combined.
All signs are pointing to “Leisurée” becoming the next big trend out there, and I am certainly on board. I can’t wait to see what else this company comes out with, and to purchase from them again.
Which styles and colors are your favorite? Have you tried LIVELY yet? Leave me a comment below.
*photos courtesy of wearlively.com